Case: The Southern Pineapple Boutique & Salon

Southern Pineapple Boutique

The Situation

Breann Williams opened Southern Pineapple Boutique in 2021, selling boutique fashions at affordable prices through a fast-growing Facebook group. In the summer of 2022 she opened her brick and mortar shop off Main Street in Tomball TX, ready to compete the with established shops that lined the quaint shopping hub in small-town Texas. Bre had a basic Shopify site, a logo, and a vision. She wanted a website ready for her official ribbon-cutting date, giving us a 3-week turnaround to redesign her Shopify site with a full technical back-end set-up (more than just a pretty face. ;))

Brand Building

Brand Image

Before we started the design process we worked on the brand image. Who are the target customers? What is the boutique’s value proposition? And, how do we want customers to perceive Southern Pineapple Boutique. After some chats with the client, we were able to capture the vision and start the brand development. Website design includes copy as well. To effectively write copy and create designs, we need to understand your business and your target customers.

Once we nail down the details of who, what, where, and why of your business we can start to give it a personality. People shop then buy based on emotion. Developing a brand should incorporate the ethos of your message, your design, and your sales process. Bre already had the logos and ethos of her sales process down. She just needed the website match. 

Brand Image
Visual Brand Kit in Canva
We built her brand kit in Canva.
Website Design Layout
Web design included new pages.
Shopify Theme Design
We delivered the web design a week early from anticipated deadline
Facebook Shopify Integration
We created social channel art for online brand cohesion and integrated her Shopify store with her Facebook shop for automated product updates.
We attended the ribbon-cutting to capture the moments and share with our client!

We delivered a Shopify website with social channel art that matched the brand in voice and design. We set the foundation for growth by integrating multiple platforms with the website. This included Google Tag Manager with Facebook Pixel, Universal Analytics, and GA4. MailChimp to Shopify Integration, and Shopify to Facebook and Instagram