OUR SERVICES
CUSTOM MARKETING PLANS THAT DRIVE GROWTH
If you want to stand out and attract your ideal buyer with less waste and less guessing, you need a marketing team that can provide you with precisely what you need to gain the winning edge. Our company is designed to provide the most cost-efficient marketing solutions for your specific operation and objectives. Before we propose services, we assess your current situation and provide our service recommendations to achieve your goals. We want to be part of your team to take your operation to the next level. If you believe teamwork makes the dream work, then we are the missing piece to your puzzle to success.
OUR SPECIALTIES INCLUDE:
Omni-channel marketing | Brand Identity and Positioning | Content Strategy and Creation | Search Engine Optimization | Print and Digital Design | Social Media Marketing | Search Engine and Social Advertising | Email Marketing | Website Design | Sales Process Improvement | e-commerce Websites | e-commerce Marketing | Photography and Video Production
BUILDING BLOCKS TO A WINNING PACKAGE
STRATEGY + PLANNING
Establish a secure and integrated data backend across platforms to optimize first-party data when advertising your company online.
DATA FOUNDATION
- Google Analytics Account Set-Up with GA4 with proper ownership and access levels assigned
- Google Tag Manager Website creation and installation with proper ownership and access levels assigned
- Google Tag Manager Server creation and installation with proper ownership and access levels assigned
- Facebook Business Manager Set Up with proper ownership and access levels assigned.
- Facebook Domain Verification
- Facebook Page Information is accurate and optimized for searches (username, business information, verification, primary page in owning business manager)
- Instagram account set up an integration with the Facebook page for simultaneous posting and running ads.
- Facebook (Meta) Ad Account creation
- Facebook pixel creation with proper ownership and installation in Google Tag Manager
- Conversions API set-up between
- Facebook and Google Analytics
COACHES PLAN
- Quarterly marketing strategy and internal process audit
- Establish measurable objectives with KPIs to track performance
- Third-Party lead provider performance report
- Website analysis and interpretation
- Coordinate with web providers to optimize the site for lead conversion
- Create and consolidate the brand visual identity in Canva or the platform of choice.
- Create templates for social media posts.
- Monthly Performance Report with Executive Summary and Recommendations
MARKETING MANAGEMENT
- Adjust website design for better lead conversion based on data analysis.
- Monitor search engine metrics and work with web providers to make technical and on-page improvements.
- Create and execute a quarterly marketing plan with defined objectives and KPIs utilizing various paid and unpaid media campaign types.
- Measure and report on overall marketing performance, consult and liaise with third parties to improve performance (ex: Selly, web provider, etc.)
- Content creation for advertising platforms
- Media placement for television and radio
- Google Search ad management
- Monthly Performance Report
- Quarterly strategy review and refinement according to objectives.
- Scheduled site visits for creative direction, production, meetings, and/or trainings of in-store staff.
DIGITAL ASSESSMENT
- 5-point digital assessment of your dealership’s online presence
- View from the outside looking in
- Recommendations you can implement today
Digital Assessment with Competitor Analysis
- 5-point digital assessment of your dealership’s online presence
- View from the outside looking in
- Recommendations you can implement today
- Find out how you perform against your real and online competitors
Marketing Assessment + Budget Audit
- 5-point digital assessment of your dealership’s online presence
- View from the outside looking in
- Recommendations you can implement today
- Find out how you perform against your local and online competitors
- Budget analysis to determine which sources provide the most value
BRANDING & CREATIVE
Present a consistent brand message and engage with people at all phases of commerce with compelling photos, videos, and advertising for growth.
Brand Kit Creation
- includes brand voice
- messaging
- tagline
- and visual identity for print and digital applications, brand positioning (how do we want people to think and feel about your brand)
Logo Design
From a full redesign to a basic upgrade or resize to maximize the impact of your company’s mark.
GRAPHIC DESIGN FOR PRINT & DIGITAL
Full-service design for all your printing and digital needs, including social channel art, digital banners for various applications, and design for printed materials.
PROMOTIONAL PRODUCTS
Shirts, hats, journals, pens, and more! We have the goods ready to make your best first impression.
VIDEO PRODUCTION
From creative concept to execution, we take your video production for television or digital application from start to finish for maximum impact
WEBSITE & SEO
Dominate Local Search. Increase search visibility compared to your local competitors and maximize your lead conversions. Currate a web experience that aligns with your brand for easy consumer communications.
WEBSITE DESIGN & UX
- Create websites with technical and design elements proven to improve user experience.
- Maintain and optimize websites we host to stay competitive in converting traffic to leads and sales
LANDING PAGE DESIGN
- Design single landing pages on existing sites to align with advertising campaigns
- Drive google ads to a specific location to gather data & results
SEO CONTENT
- Create compelling written and visual content on existing website to improve search engine visibility and ad performance
DOMINATE LOCAL SEARCH
- Management of Google Ads for competitive search results
- Management of Google Business Profile
- Website optimization for lead conversion
- Create one SEO landing page
- Increase Domain Authority
- Monthly Performance Report
SOCIAL MEDIA
Execute consistent and engaging content that’s targeted to your potential buyers while showcasing your brands personality and overall mission.
SOCIAL MEDIA MANAGEMENT
- Social Media Manager to monitor comments and messages, remove derogatory comments, and invite people to follow the page.
- Social Media content creation and scheduling for lead generation, brand awareness, and lead nurturing, including three pieces of content posted weekly, quarterly change of social channel art, brand kit, and posting customer photos as received from the client.
- Advising and training employees to generate spontaneous and authentic content
- Facebook Ad Strategy and Management – includes product catalog ads, reach, and AIA ads. (optional)
- Monthly Performance Report
SOCIAL MEDIA MANAGEMENT PRO
- Social Media Manager to monitor comments and messages, remove derogatory comments, and invite people to follow the page.
- Social Media content creation and scheduling for lead generation, brand awareness, and lead nurturing, including three pieces of content posted weekly, quarterly change of social channel art, brand kit, and posting customer photos as received from the client.
- Advising and training employees to generate spontaneous and authentic content
- Facebook Ad Strategy and Management to enhance full-funnel marketing to encompass reach, engagement, and lead conversion
- Advise and train employees on collecting spontaneous content for social media.
- Quarterly store visits to collect professional photos and videos for social media platforms.
- Monthly Performance Report
Reputation Management
- Respond to Google Reviews
- Solicit reviews to increase five-star reviews (does not include cost of printing, if incurred)
ADVERTISING
A creative firm that coordinates, executes, and advocates for results-driven marketing using multiple platforms to get your message delivered.
RADIO & TELEVISION PLACEMENT
DOMINATE GOOGLE
- Management of Google Ads for competitive search results
- Management of Google Business Profile
- Website optimization for lead conversion
- Create one SEO landing page
- Increase Domain Authority
- Review responses on Google
- Product posts and inventory feed on Google Business Profile
- Monthly Performance Report
FACEBOOK ADS ONLY
- Facebook ads focused on promoting inventory
- Inventory feed catalog or static carousel depending on DMS
- Objective based on landing page views
- Monthly reporting based on ad performance
- Minimum ad spend of $350
D.I.Y. Facebook Ads
- One hour per month for 3 months of one-on-one training to run Facebook ads
- Ads will be run from the Ads manager, not boosting
- 15 minute weekly follow-up as-needed
DREAM BIG WITH US!
We understand the value clients expect and we deliver. Let our passion empower your ambition. Send us a message to get in touch, or follow us on our social media platforms for more!