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Lessons From A Hacker

Lessons From A Hacker

In recent weeks, the automotive industry has experienced firsthand the pitfalls of siloed technology and the cost of not having control of one’s first-party data. We at The Dream Team Media have been speaking about the importance of data ownership in automotive and...

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Data-Driven Marketing: How We Optimize Data for Dealers

Data-Driven Marketing: How We Optimize Data for Dealers

by Kendra Brown Data-Driven Marketing: How We Optimize Data for Dealers at The Dream Team Media Company In the rapidly evolving digital marketing landscape, businesses constantly seek ways to improve their strategies, reach their target audiences more effectively, and...

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Focus on Four for a Winning Marketing Strategy

Focus on Four for a Winning Marketing Strategy

By Kendra Brown Marketing is the art of connecting a business with the public through its products and services. Whether intentional or unintentional, paid or organic, any activity that generates business involves marketing. If you're prepared to transition from...

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Unlocking Social Media Success

Unlocking Social Media Success

2023 Data Reveals the Pitfalls Every Business Should Avoid in Their Marketing Strategy Every business can benefit from social media marketing, whether B2B or B2C. Don’t just take our word for it, though. The 2023 data reports are now available, and they all point to...

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UX Website Design for Independent Dealerships

UX Website Design for Independent Dealerships

Automotive retailers understand the importance of a well-designed, search-engine-optimized website for converting internet users to leads to sold customers. Developing websites optimized for User Experience (UX) means providing your audience with a seamless experience...

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What Prevents Your Online Store from Making Sales?

What Prevents Your Online Store from Making Sales?

With the increasing popularity of online shopping, it may be surprising to learn that not all online retailers are experiencing growth. Some are struggling to compete in the crowded online marketplace, resulting in stagnant sales figures. While there are a variety of...

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Why Solopreneurs Should Walk Away from Etsy?

Why Solopreneurs Should Walk Away from Etsy?

If you’re looking for a more customizable and scalable platform for your online store, moving from Etsy to Shopify may be a wise choice. While Etsy has its benefits, such as a built-in customer base and easy setup, it also has limitations in terms of branding and...

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Five Digital Marketing Terms You Should Know (Today)

Five Digital Marketing Terms You Should Know (Today)

Digital Marketing can be complicated for the practitioner, however, it should be easily digestible to the decision-makers in an organization. We’ve compiled a list of the most common digital marketing jargon that is either misunderstood or not fully vetted by managers...

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How The Dream Team Works for BHPH Dealers

How The Dream Team Works for BHPH Dealers

Specialized Marketing for Buy-Here-Pay-Here Dealerships The foundation of a solid marketing plan is the same, no matter the industry. Apply a system of logic to make an emotional connection with the ideal buyer and nurture that buyer to the point of sale and loyalty....

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The Next Step to Social Selling

The Next Step to Social Selling

Room for Innovation Social media marketing remains one of the most valuable, yet underutilized channels for marketing and selling among independent dealers. Anecdotally, dealers and sales teams repeatedly prove their social media profiles and referrals generate leads...

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Digital Marketing Strategy for BHPH

Digital Marketing Strategy for BHPH

Learn to brand your dealership online for success. The BHPH Super Forum in Austin, included its first Digital Marketing Workshop, allowing dealers to audit and design their own marketing strategy. While the underlying marketing principles remain industry agnostic,...

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Marketing Priorities in 2023

Marketing Priorities in 2023

At the Dream Team Media Company, we cannot collectively recall a time that was smooth sailing and carefree aside from the days of childhood oblivion. as we move into 2023, we do so with the same tenacity and empathy we know will get us through the inevitable...

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Marketing Strategy vs Sales Strategy

Marketing Strategy vs Sales Strategy

Marketing and sales are siblings but not twins. Marketing is more closely aligned with your business model and less with the sales team. Forward-thinking organizations understand the value of breaking down silos to allow collaboration across functional departments....

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5 Reasons Why Blogging Matters in Digital Marketing

5 Reasons Why Blogging Matters in Digital Marketing

We get it. You sell insurance, ice cream, or software for niche construction businesses. Why in the world would a blog be worth your time? To be honest, it probably is not worth your time. If you are reading this, you have probably fallen into the same fallacious...

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