by Chalcey Klein Fenton In the competitive online business landscape, leveraging Google Reviews can be a game-changer for enhancing search visibility and attracting more customers. At Dream Team Media, we understand the significance of providing our clients with...

by Kendra Brown Background: Smart Buy Auto Sales, a prominent used car dealership based in central Connecticut, faced a critical challenge. Despite a robust online presence and a loyal customer base, their sales volume remained stagnant. The Dealer Principal...

by Kendra Brown Client Background: R&L Motors, based in Hickory, a suburb of Charlotte, NC, has been a prominent presence in the automotive industry. Led by Roger, the second-generation owner following in his father's footsteps, the dealership has upheld a legacy...

By Kendra Brown Marketing is the art of connecting a business with the public through its products and services. Whether intentional or unintentional, paid or organic, any activity that generates business involves marketing. If you're prepared to transition from...

2023 Data Reveals the Pitfalls Every Business Should Avoid in Their Marketing Strategy Every business can benefit from social media marketing, whether B2B or B2C. Don’t just take our word for it, though. The 2023 data reports are now available, and they all point to...

Automotive retailers understand the importance of a well-designed, search-engine-optimized website for converting internet users to leads to sold customers. Developing websites optimized for User Experience (UX) means providing your audience with a seamless experience...

User Experience (UX) means providing your audience with a seamless experience via the interaction on the website. Oftentimes, websites are designed to optimize aesthetics that are visually appealing to any viewer or to promote what the business wants the viewer to see...

With the increasing popularity of online shopping, it may be surprising to learn that not all online retailers are experiencing growth. Some are struggling to compete in the crowded online marketplace, resulting in stagnant sales figures. While there are a variety of...

If you’re looking for a more customizable and scalable platform for your online store, moving from Etsy to Shopify may be a wise choice. While Etsy has its benefits, such as a built-in customer base and easy setup, it also has limitations in terms of branding and...

Digital Marketing can be complicated for the practitioner, however, it should be easily digestible to the decision-makers in an organization. We’ve compiled a list of the most common digital marketing jargon that is either misunderstood or not fully vetted by managers...

Specialize Marketing for Buy-Here-Pay-Here Dealerships The foundation to a solid marketing plan is the same, no matter the industry. Put, apply a system of logic to make an emotional connection with the ideal buyer and nurture that buyer to the point of sale and...

Room for Innovation Social media marketing remains one of the most valuable, yet underutilized channels for marketing and selling among independent dealers. Anecdotally, dealers and sales teams repeatedly prove their social media profiles and referrals generate leads...

Learn to brand your dealership online for success. The BHPH Super Forum in Austin, included its first Digital Marketing Workshop, allowing dealers to audit and design their own marketing strategy. While the underlying marketing principles remain industry agnostic,...

At the Dream Team Media Company, we cannot collectively recall a time that was smooth sailing and carefree aside from the days of childhood oblivion. as we move into 2023, we do so with the same tenacity and empathy we know will get us through the inevitable...

Marketing and sales are siblings but not twins. Marketing is more closely aligned with your business model and less with the sales team. Forward-thinking organizations understand the value of breaking down silos to allow collaboration across functional departments....

We get it. You sell insurance, ice cream, or software for niche construction businesses. Why in the world would a blog be worth your time? To be honest, it probably is not worth your time. If you are reading this, you have probably fallen into the same fallacious...

The internet of things has made advertising more accessible to businesses of all growth phases and sizes. It has also complicated the advertising landscape. Whether you are used to “business as usual” when it comes to purchasing ad space on traditional media outlets...

At the heart of every enterprise lives passion. Even in the largest of corporations, someone, somewhere, at some point in time had an idea, a drive, a hunger, to propel them into the hard work and commitment of entrepreneurship. Sustainability of that initial passion...