How to Build Trust, Drive Engagement, and Win with the Algorithm Published at MidAtlantic IADA Dealer News – January 2026 In today’s fast-paced digital world, mastering social media is no longer optional for independent auto dealers. It’s essential. From how...
Why Your Competitor’s Name Comes Up Before Yours, And How to Fix It Hey there! Have you ever searched your own business name only to see your competitor pop up first? You’re not alone. Many great businesses lose visibility online simply because they haven’t fine-tuned...
Dealer sees exponential Improvement with a new, custom website. For used car dealerships, your website is more than just a virtual storefront—it’s your hardest-working, 24/7 salesperson. Unlike your human sales team, it doesn’t take breaks, vacations, or call in...
Your website is your most important digital asset For used car dealerships, your website is more than just a virtual storefront—it’s your hardest-working, 24/7 salesperson. Unlike your human sales team, it doesn’t take breaks, vacations, or call in sick. But...
Audit Your Marketing to Improve Results There is no one-size-fits-all budget or marketing plan for dealers. Attracting your ideal local buyer requires dealers to focus on their unique value propositions. The priorities of the car buyer vary so drastically that...
