by Kendra Brown

Data-Driven Marketing: How We Optimize Data for Dealers at The Dream Team Media Company

In the rapidly evolving digital marketing landscape, businesses constantly seek ways to improve their strategies, reach their target audiences more effectively, and maximize their return on investment (ROI). Enter data-driven marketing – a powerful approach that leverages data analytics to inform and optimize marketing decisions. The Dream Team Media Company stands at the forefront of this movement, helping businesses harness the power of data to achieve outstanding marketing results. 

What is Data-Driven Marketing?

Data-driven marketing involves decision-making based on data analysis and insights rather than intuition or guesswork. It involves collecting, analyzing, and interpreting data from various sources to understand consumer behavior, preferences, and trends. This approach allows marketers to create more personalized and effective campaigns, enhance customer engagement, and improve overall marketing performance. Beyond interpreting analytics, data-driven marketing should focus on testing and proving correlation and causation before drawing definitive conclusions regarding operational and marketing decisions

The Dream Team Media Company’s Approach to Data-Driven Marketing

At The Dream Team Media Company, data-driven marketing is more than just a buzzword – it’s a fundamental part of our strategy. We believe that the key to successful marketing lies in understanding the intricate details of consumer behavior and leveraging this knowledge to create tailored marketing solutions. Here’s how we do it:

Comprehensive Data Collection

We gather data from various sources, including website analytics, social media platforms, email campaigns, customer feedback, and our clients’ software systems. This comprehensive data collection allows us to build a detailed picture of the target audience.

Micro and Macro Data Analysis

We perform advanced data analysis to identify industry trends and insights for our dealer community. Not every operation or market is the same, and that’s where we differentiate ourselves. We perform market research to understand each dealership’s target audience to eliminate wasted spend. We use metrics that matter to your operation because not all metrics matter to every dealer. Our arsenal of tactics is as varied as the population of auto-intenders on any given day. Knowing what tactic to use and when comes from our micro-macro data analysis approach. 

Data Testing to Prove Correlation

Identifying metrics with the same trend does not mean the two are related. While the overwhelming majority of businesses in the automotive industry draw correlative conclusions without testing, this is a source of continual struggle for this industry. Therefore, we test data points to prove correlation and causation, emphasizing statistical significance. Without data testing, the industry standard of “spray and pray” remains unchanged.

Overcome Privacy Policy Restrictions

Automotive dealerships are encountering increasing restrictions on digital platforms to limit targeting due to privacy and financial policies. First-party data optimization is the antidote to marketing waste in this industry. Feeding as much of your data back to digital platforms about your target audience is the difference between marketing wins and marketing waste.

Continuous Optimization

Data-driven marketing is an ongoing process. We continuously monitor the performance of our campaigns, analyzing key metrics and making data-informed adjustments to optimize results. We integrate your internal analytics, including sales and lead volume, revenue, and lead handling performance, to identify areas of opportunity and ongoing improvement, including website optimization.

“Data-Driven Marketing” – More than just a Buzz Word:

By partnering with The Dream Team Media Company, small and large operations can unlock a host of benefits that our unique approach to data-driven marketing offers:

  • First-Party Data Sales Funnel: By creating a first-party data sales funnel, dealerships will increase the frequency of their ads to qualified users and spend less money on customer acquisition.
  • Increased ROI: Optimize marketing spend by targeting the right audience with the right message at the right time, leading to higher conversion rates and better ROI.
  • Move from Descriptive Analytics to Predictive Analytics: Stop guessing what works and start knowing what works for your unique operation. The capability to test your data is easier than you may think when working with the right team.
  • Real-Time Adjustments: Quickly respond to changing market conditions and consumer behaviors with real-time data analysis and campaign adjustments.
  • Competitive Advantage: Stay ahead of competitors by leveraging data insights to create innovative and effective marketing strategies.

Real-World Horror Stories Turned Into Success:

Here are a couple of examples of how The Dream Team Media Company has helped dealerships achieve remarkable results through data-driven marketing:

Shooting at the wrong target: There is nothing more frustrating than starting to spend money on advertising only to watch website traffic increase and sales plummet. One dealership experienced just that. With our historical analysis at the start of services, we discovered the majority of their advertising spend was funneled into a geography where they made zero sales. Another dealership had over 50% of their website traffic from outside the country, let alone their state. Big budgets don’t always mean better outcomes. We reduced cost per car by over 50% for both dealers and increased lead volume using data-driven strategies to fill their funnel with qualified traffic.

From Nothing to Sustained Outcomes: A dealer in North Carolina wanted to start advertising and tracking marketing performance. They also had fallen victim to a mistake many dealers make: allowing an employee to create their social media pages. Hot tip: whoever creates the page owns the page. Once an employee leaves, the page is typically inaccessible to the dealer. Therefore, with over two decades in business, they had a page following of just over 200. They wanted more. Going from zero to something always shows a more impressive metric in the first 30 days. That’s why, with this dealer, we report on the amount of time we were able to sustain outcomes. Here are the results:

In 9 months with our services, this is what we accomplished for this dealer:

  • An average 118% increase in lead volume.
  • Facebook followers increased from 240 – 647, a 170% increase.
  • We created a landing page for a $500 down advertising campaign that remained the highest converting page on the website even after the ad campaign finished.

Embrace Your First-Party Data Funnel

In today’s data-centric world, dealerships that need to leverage data-driven marketing are already behind. The Dream Team Media Company is dedicated to helping businesses navigate this complex landscape, using data to drive smarter, more effective marketing strategies. 

Ready to take your marketing to the next level? Contact The Dream Team Media Company today and discover how data-driven marketing can transform your business. Let’s turn data into actionable insights and achieve your marketing dreams together!