Specialized Marketing for Buy-Here-Pay-Here Dealerships The foundation of a solid marketing plan is the same, no matter the industry. Apply a system of logic to make an emotional connection with the ideal buyer and nurture that buyer to the point of sale and loyalty....
Room for Innovation Social media marketing remains one of the most valuable, yet underutilized channels for marketing and selling among independent dealers. Anecdotally, dealers and sales teams repeatedly prove their social media profiles and referrals generate leads...
Learn to brand your dealership online for success. The BHPH Super Forum in Austin, included its first Digital Marketing Workshop, allowing dealers to audit and design their own marketing strategy. While the underlying marketing principles remain industry agnostic,...
At the Dream Team Media Company, we cannot collectively recall a time that was smooth sailing and carefree aside from the days of childhood oblivion. as we move into 2023, we do so with the same tenacity and empathy we know will get us through the inevitable...
Marketing and sales are siblings but not twins. Marketing is more closely aligned with your business model and less with the sales team. Forward-thinking organizations understand the value of breaking down silos to allow collaboration across functional departments....
