If you’re looking for a more customizable and scalable platform for your online store, moving from Etsy to Shopify may be a wise choice. While Etsy has its benefits, such as a built-in customer base and easy setup, it also has limitations in terms of branding and...
Digital Marketing can be complicated for the practitioner, however, it should be easily digestible to the decision-makers in an organization. We’ve compiled a list of the most common digital marketing jargon that is either misunderstood or not fully vetted by managers...
Specialized Marketing for Buy-Here-Pay-Here Dealerships The foundation of a solid marketing plan is the same, no matter the industry. Apply a system of logic to make an emotional connection with the ideal buyer and nurture that buyer to the point of sale and loyalty....
Room for Innovation Social media marketing remains one of the most valuable, yet underutilized channels for marketing and selling among independent dealers. Anecdotally, dealers and sales teams repeatedly prove their social media profiles and referrals generate leads...
Learn to brand your dealership online for success. The BHPH Super Forum in Austin, included its first Digital Marketing Workshop, allowing dealers to audit and design their own marketing strategy. While the underlying marketing principles remain industry agnostic,...
