Audit Your Marketing to Improve Results There is no one-size-fits-all budget or marketing plan for dealers. Attracting your ideal local buyer requires dealers to focus on their unique value propositions. The priorities of the car buyer vary so drastically that...
The Importance of Website Compliance for Effective Advertising By Kendra Brown, Strategy Director of The Dream Team Media Company We often think of compliance in terms of local, state, and federal laws. It’s a risk assessment issue. We don’t frequently...
In recent weeks, the automotive industry has experienced firsthand the pitfalls of siloed technology and the cost of not having control of one’s first-party data. We at The Dream Team Media have been speaking about the importance of data ownership in automotive and...
by Kendra Brown Data-Driven Marketing: How We Optimize Data for Dealers at The Dream Team Media Company In the rapidly evolving digital marketing landscape, businesses constantly seek ways to improve their strategies, reach their target audiences more effectively, and...
by Kendra Brown Background: Smart Buy Auto Sales, a prominent used car dealership based in central Connecticut, faced a critical challenge. Despite a robust online presence and a loyal customer base, their sales volume remained stagnant. The Dealer Principal...
