Five Digital Marketing Terms You Should Know (Today)

Five Digital Marketing Terms You Should Know (Today)

Digital Marketing can be complicated for the practitioner, however, it should be easily digestible to the decision-makers in an organization. We’ve compiled a list of the most common digital marketing jargon that is either misunderstood or not fully vetted by managers...
How The Dream Team Works for BHPH Dealers

How The Dream Team Works for BHPH Dealers

Specialized Marketing for Buy-Here-Pay-Here Dealerships The foundation of a solid marketing plan is the same, no matter the industry. Apply a system of logic to make an emotional connection with the ideal buyer and nurture that buyer to the point of sale and loyalty....
The Next Step to Social Selling

The Next Step to Social Selling

Room for Innovation Social media marketing remains one of the most valuable, yet underutilized channels for marketing and selling among independent dealers. Anecdotally, dealers and sales teams repeatedly prove their social media profiles and referrals generate leads...
The Auction of Advertising

The Auction of Advertising

The internet of things has made advertising more accessible to businesses of all growth phases and sizes. It has also complicated the advertising landscape. Whether you are used to “business as usual” when it comes to purchasing ad space on traditional media outlets...