The Situation: McCall’s Auto Sales, an independent, buy-here-pay-here car dealership based in Brewton, Alabama, has served its local community for over thirty years. After dabbling in boosting social media posts and running Google Ads on their own, they sought...
by Kendra Brown Background: Smart Buy Auto Sales, a prominent used car dealership based in central Connecticut, faced a critical challenge. Despite a robust online presence and a loyal customer base, their sales volume remained stagnant. The Dealer Principal...
by Kendra Brown Client Background: R&L Motors, based in Hickory, a suburb of Charlotte, NC, has been a prominent presence in the automotive industry. Led by Roger, the second-generation owner following in his father’s footsteps, the dealership has upheld a...
Automotive retailers understand the importance of a well-designed, search-engine-optimized website for converting internet users to leads to sold customers. Developing websites optimized for User Experience (UX) means providing your audience with a seamless experience...
Specialized Marketing for Buy-Here-Pay-Here Dealerships The foundation of a solid marketing plan is the same, no matter the industry. Apply a system of logic to make an emotional connection with the ideal buyer and nurture that buyer to the point of sale and loyalty....
Room for Innovation Social media marketing remains one of the most valuable, yet underutilized channels for marketing and selling among independent dealers. Anecdotally, dealers and sales teams repeatedly prove their social media profiles and referrals generate leads...
