In recent weeks, the automotive industry has experienced firsthand the pitfalls of siloed technology and the cost of not having control of one’s first-party data. We at The Dream Team Media have been speaking about the importance of data ownership in automotive and...
by Kendra Brown Data-Driven Marketing: How We Optimize Data for Dealers at The Dream Team Media Company In the rapidly evolving digital marketing landscape, businesses constantly seek ways to improve their strategies, reach their target audiences more effectively, and...
The Situation: McCall’s Auto Sales, an independent, buy-here-pay-here car dealership based in Brewton, Alabama, has served its local community for over thirty years. After dabbling in boosting social media posts and running Google Ads on their own, they sought...
by Kendra Brown Background: Smart Buy Auto Sales, a prominent used car dealership based in central Connecticut, faced a critical challenge. Despite a robust online presence and a loyal customer base, their sales volume remained stagnant. The Dealer Principal...
by Kendra Brown Client Background: R&L Motors, based in Hickory, a suburb of Charlotte, NC, has been a prominent presence in the automotive industry. Led by Roger, the second-generation owner following in his father’s footsteps, the dealership has upheld a...
By Kendra Brown Marketing is the art of connecting a business with the public through its products and services. Whether intentional or unintentional, paid or organic, any activity that generates business involves marketing. If you’re prepared to transition from...
